Creative direction, typography, design and illustration for 'CASTROL - bikers code' book.
This book compiles the quotes and inner thoughts of the bikers from all over india, where they talk about their experiences of their bike travel, what they enjoy or feel about biking and how riding bike is part of their life. Design of the book is raw and young created with a photo collage, illustration, mix media style. Each spread is designed with a different layout and composition influenced by the story and the bikers experiences. Strong bold typography, earthy palate and textures evokes the feel of biking.
Created with Agency: Ogilvy & Mather, Mumbai.
Photography for the book: Jimeet Pawaskar, Parnil Wishvasrao, Pratim Turukmare, Lokesh Karekar and Anirban Banerjee.